Hockey Camps

You’d think hockey camps would bring good money to the cafe, but even the camps had limited participation. When the local hockey team held camps in our facility, we had good business from the kids once the parents found we had a good lunch deal – 1/4 pizza, chips or fruit, cookie, and squirt top water bottle for $5.25. However, the coaches from corporate didn’t eat with us at all. These are our landlords in the building for a week and didn’t buy lunch from us even one time – in fact, Tuesday they brought in pizza from an outside restaurant. So Friday afternoon, I went over and had words with them about patronizing their tenants and setting an example for the students to patronize us as well. There was one independent hockey coach, Ryan, who approached us as soon as we opened to let us know he would recommend us in all his hockey camp emails. It was so refreshing to have at least one person who believed in supporting us and appreciated that we were there.

Every summer there was some sort of hockey ministry camp. The first time we met them, they brought us their coolers to be filled with ice. Once filled, we took the coolers out to where the camp counselors were standing. I asked the woman if there was anything we could do to get their business sometime that week. She explained they had already set up all the lunches to be brought in and they told the kids not to bring money so there would be no business for us. Then she asked if we would add water to some of the coolers. We didn’t have a faucet tall enough to get the coolers under to fill, so I suggested they talk to the front desk to see if the building had a faucet or hose to fill the coolers. When the ministry’s lunch came in the next day, she wanted to borrow a large knife. We only had one in our sanitized kitchen so we couldn’t lend it – often people forget to return items and who knows what they did with it when they had it. Having a safe kitchen was our first priority. The third day, she asked for large buffet spoons for their lunch. We didn’t have any of these because we sell pizza; we have no need for buffet serving utensils. That’s when she totally chewed me out for not helping them when they needed it. These people are supposed to be mentoring children with Christianly advise. Some of the counselors would take naps on our couch in the bar. Other times, they would set up their Bible study in front of the cafe. A huge lobby with plenty of space to set up chairs without blocking someone’s business and they set up in front of the cafe, blocking the entire counter. I don’t think these people are qualified to call themselves Christian counselors – I certainly wouldn’t want them influencing my children. I did make some money off the kids, which I think made her even more angry with me. I baked fresh cookies at lunch time each day and fresh popcorn in the afternoon. Those kids who were told not to bring money, suddenly had enough to buy cookies and popcorn. I guess I’m just evil.

Once again this boils down to ‘no outside food or drink’. It’s a must-have rule in an environment like this. Just like retail stores make deals that their competitor can’t be in the same strip center, you have to make deals in favor of your restaurant. You can always compromise outside food on a case by case basis, because no one can eat pizza for lunch 5 days in a row, but at least you have the power to deal. And where was Pierre in all of this? Why didn’t he talk to the ministry people and make a deal for the next year? He’s marketing, he should be taking care of this. And why isn’t he talking to corporate? He used to work with these guys and probably has all their emails. It is unacceptable for corporate to decide not to patronize their tenants.

Some Employees Need to Go

Even though I’ve been fat most of my life, I’ve always been very active. I used to work full-time, and then go home and participate in all sorts of activities – tennis, softball, bowling, camping, horseback riding, etc. I was only home long enough to eat and sleep. It was great!

So, it’s no surprise I thought I could open a restaurant. I’m no stranger to hard work and was ready to give it my all. Unfortunately, I didn’t realize my all was somewhat less than it used to be. Getting old is hell. Your brain feels the same as when you were younger, but your body takes hard work a little more personally and punishes you if you do too much. I worked all day, 7 days a week. Some nights, I could hardly walk when I got home and still hurt when I got up in the morning.

We hired people of all ages and in the beginning we paid them way too much. The pay rates were set by Pierre and Robbie and I trusted them to know. With more experience, I learned our pay was way out of line. And the people we overpaid didn’t even appreciate it. Some that we overpaid even stole from us. I could tell you a million stories about employees. Once I figured it out, the starting pay was a lot lower. It was still good money compared to other restaurants because we paid regular minimum wage. Customers don’t tend to tip in a snack bar type environment and we compensated for that.

I lost 35 pounds while eating pizza everyday. So you know I was literally working my a** off. I needed employees I could trust to give me time off, as a snack bar can often be run easily by 1 person. It was very hard to find people like that and sadly I trusted the wrong person more than once. And I kept employees longer than I should have just so I could go home. My recommendation is to let people go as soon as you see they are not going to respond to your personal improvement talks. Keep everything in writing and count the money and inventory often.

We Appreciate Your Support!

While the figure skaters didn’t seem to care if there was a food source in the building, there were lots of hockey families who totally embraced us. The after-school crowd patronized us frequently. It was so handy for them to come straight from school and eat while at the rink. Many families were there from 3pm – 8pm (or later), so it was great to be able to feed their children at the exact time it fit into their child’s hockey schedule. We got tons of compliments on our menu. Many families are trying to reduce the amount of fat in their diets and none of our food was fried. Their kids could carbo-load on french fries and chicken nuggets all day and none of it was cooked in grease. And of course we had plenty of ketchup and ranch dressing.

We did our best to be accommodating because these families were in the rink several days a week, week after week. We had 1 or 2 families whom we carried a tab for – but that was unusual because you don’t want to get stuck with people owing you money. We had many families with multiple kids in multiple sports, so sometimes they would pay ahead for their child to have dinner while they went to the football field for another child. When their child came off the ice, we would cook their meal fresh and hot. We also had a meal deal, especially during hockey camp, 1/4 pizza, fruit cup, squirt water bottle, and a cookie for $5.25. You can’t beat that.

The hockey families kept us alive. I think they supported us because we were handy and reasonably priced, and also because many of them are business people and know a business needs a lot of support to get started and keep going. If you want a business to be there when you need them, you must support them other times as well. I will always be grateful to the people who supported us, figure skaters and hockey players alike.

Cannonball!

Open a restaurant in 2 weeks? We decided to cannonball right into the deep end. I started googling pizza. Hunt Brothers came up in every search. Even though I had never heard of them, I finally decided I should try them. Then I noticed they were only available in convenience stores near me. That couldn’t be good. I never think of getting good food at a convenience store. So one day I headed to the store nearest me that had Hunt Brothers. I looked in the frozen foods and refrigerators and didn’t see anything labelled Hunt Brothers. I had no idea it was something the store cooked and sold fresh and hot. I finally asked the attendant and he said they have it but their pizza oven was broken. I asked him if they were planning to fix the oven or if they didn’t sell much pizza and didn’t care that it was broken. See, I had no idea Hunt Brothers pizza was a thing. He said they planned on fixing the oven because the pizza was actually good and sold well. I couldn’t wait so I looked up the next closest store and headed there. The girl at this store said it would take about 45 minutes because the oven wasn’t on and would have to warm up. I ordered my favorite pizza and sat down to wait. I was shocked at how good the pizza tasted. Robbie and I scheduled a demo at the rink.

Robbie liked the pizza, too. While we were watching the demo, one of the hockey dads came over to the cage and asked when we would be opening. He said they couldn’t wait for some decent food in the rink. And beer, of course. I had never met Brent before, but he became a great customer and I appreciate his support during the time I had the cafe. We decided to be a Hunt Brothers pizza store. Rocky put up banners before he left and we scheduled training and opening with him. Rocky and John came to the rink on another day to test the ovens in the cafe. They were old and had not been cleaned and serviced regularly, so we would have to buy a new oven to cook the pizzas. I signed the contract and paid for the oven and supplies out of my own pocket.

Choosing a food supplier turned out to be easy. Sysco was the only one to call me back. And how fortuitous that turned out to be. Our rep, Mike, was a terrific mentor and got us all set up. He gave me good advice the whole time I ran the restaurant. Dr Pepper had their name on the building, so we had to carry Dr Pepper. Another easy decision and setup. Robbie had a friend draw our logo and make t-shirts for us. I had to call quite a few insurance agents before I found one who does restaurant liability. Got that done.

Robbie and I went to the bank and opened a checking account. Pierre was too busy to join us that day, so Robbie took Pierre another day so Pierre could sign a signature card and get a credit card. Robbie had a friend who needed a job, so we had one employee already. Everything was falling into place.

The rink did nothing to service the restaurant equipment or clean the space. There was grease from the fryers on the walls and especially on the big vent. Pierre had a friend come in with a power washer and clean the restaurant. It looked so much better.

Should you really open a restaurant in 2 weeks? Probably not, but we did it. One thing I want to point out here is, of the 3 equal partners who is doing most of the work? Me.

Get It In Writing

Surprise, surprise, the rink called to see if we were still interested in opening a restaurant. The big food service company had moved out on January 1, 2015 as planned and now the snack bar was empty and closed. Pierre, Robbie and I talked and decided we were interested. Pierre suggested we use his CPA because the CPA would do our books and payroll for a reasonable monthly fee. All 3 of us met with the CPA and discussed the plan. We would each put in $12,500.00 to start the restaurant. We agreed upon a name. The CPA suggested he set us up as an LLC.

The rink gave us a 5 year contract. For some reason they had put in the contract that we had to open as a Great Outdoors franchise. I was surprised that was in the contract. We explained we would be a pizza and burger place like all previous food providers. The rink was hesitant at first but agreed. I don’t know why they cared. Pierre still wanted to remain invisible, so Robbie and I would sign the contract. The rink had one stipulation. We had to open in time for a February hockey tournament. If we signed the contract, we would have 2 weeks to open a restaurant.

I had researched retail space in 2008 so I believed Pierre when he told us the rent was a good deal. It looked like a great deal. For a monthly fee, all utilities were included and we could use all the equipment in the space. There were 2 pizza ovens, 2 fryers, a burger griddle, an ice machine, refrigerators, a walk-in refrigerator freezer, a full bar with 2 stations and 2 taps, about 20 tables with 4 chairs each and bar stools, a Dr Pepper soda fountain, lots of shelves and cabinets, a 3 compartment sink, hand washing stations, and plenty of work space. No build-out would be needed.

Then we committed the ultimate sin. We didn’t put it in writing. Everything was happening so fast, we didn’t draw a contract with our plan to put in $12,500.00 each and each person’s responsibilities. The CPA would set up our LLC with each of us as 1/3 partners and I’m sure he put something in his hard-bound notebook as we described our plan, but we never wrote down our plan and signed it. WE NEVER WROTE DOWN THE PLAN!

Sans Sandwiches

We met with Great Outdoors several times. Once, we met at the rink so they could see the restaurant space. In our last meeting, they asked if we would consider a franchise at a location other than the rink. We were only interested in having a restaurant at the rink. Great Outdoors felt very strongly that their restaurant would not do well at the rink and they already had a store a few miles away. Unlike some chains that will sell a franchise right across the street from the one they sold you, Great Outdoors is very protective of their brand and want to give you the best opportunity to be successful. One thing they did say – the rent for the space in the rink was a very good deal as retail space goes.

I was very appreciative of their candor. Great Outdoors has been in business a long time and I have a lot to learn from them. So I trust when they say it’s not a good location for their market. Robbie, on the other hand, was pissed. Later, he said he would never eat at Great Outdoors ever again. This was the first time Robbie showed me his resentful side. I had no idea how vindictive he could be, but I would find out later.

Robbie obviously didn’t understand that you want people to be honest with you in business and help you be successful, not sell you something just because you said you wanted to buy it. Great Outdoors saved us a lot of money. Pierre and I knew it was time to start looking at pizza and burgers. I was a little disappointed, but glad we dodged an expensive bullet.

My mistake here was continuing to partner with someone who clearly did not understand business. However, I wasn’t looking to him for business experience. He was young, so I was hoping more for hard work and support from him. He could learn more about business.